Graphic design is qualitative rather than quantitative. There are no ‘correct’ solutions to problems but there will be solutions that feel highly compelling, original, and appropriate to you (and hopefully – but not always – your client). As a creative process, good design is not efficient by nature. Solutions (ideas and there execution) are sometimes arrived at quickly. However the development of a personal creative process or method can help add rationality and consistency to your work.
Our graphic designers are primarily concerned with conceiving, creating and managing visual forms (usually combining type and images) that communicate a message to a particular audience in a meaningful and powerful way. Design can alternately identify, inspire, inform, persuade, or sell, in any or all of these combinations, and designers work across a variety of media, often collaborating with specialists to execute their visions.
The majority of our efforts will be focused on producing visual work, and on the constructive critique of that work. We will emphasize the creation and manipulation of basic design elements to transmit meaning and values. We will investigate the use of shape, color, hierarchy, scale, rhythm, balance, word/image relationships, and typography as communicative tools.
The following are the fields of graphic design we have done:
- Interactive Design: interface design for websites, software’s, etc.
- Print Design: design for books, posters, magazines, newspapers, business card, letterhead, envelope, CD cover, CD label etc.
- Identity Design: branding for institutions, events, companies, cities etc.
- Information Design: timetables, maps, charts etc.
- Type Design: creation of typefaces
- Motion Graphics: film/tv title sequences, ads, television identities
- Environmental Design: way finding and signage for 3-D environments